Hen F. is an interdisciplinary designer currently residing in Milwaukee, WI.
La Pasta Ceramica
Wordmark / Branding
Contents
Credits
La Pasta Ceramica is the ceramic studio of Natalie Mahgerefteh. Her work involves forming clay into pasta shapes, and using these forms to create functional and decorative pieces of ceramic art. Her motif, farfalle pasta, is seen in much of her work.
Natalie came to me in need of basic branding for her studio. She wanted a wordmark that felt elegant, personable, and of course: reminiscent of pasta. After a few iterations and revisions, we were able to nail down a perfect design, paired with business card mockups as well.
Wordmark Initial Ideations